Sunday, December 8, 2019

Management Theory and Strategic Management Practices

Question: Discuss about the Management Theory and Strategic Management Practices. Answer: Introduction The content of the paper evaluates performance of firms within an industry through evaluation of various marketing strategies. Woolworth is one of the organizations which has been in the news for over two years now due to the stiff competition from other firms like Cole. Woolworth is a general store which stores various products and majorly deal with groceries. Woolworth has been in the news due to various marketing strategies applied by the firm in order to maintain its survival at the top of the industry (Ghoshal, 2015). The firm applies majorly value and pricing strategy to control the general store industry. The aim of this paper therefore applies critical evaluation on the marketing strategy used by Woolworth supermarket. Marketing strategies can be influenced by various theoretical concepts such as industry attractiveness, resources and competitive advantages. The content of this paper therefore apply and critically evaluate how each of the mentioned theoretical concepts influences strategic management practices in Woolworth as an organization (Keith, 2015). The paper also looks deeply into the various resources of Woolworth organization which makes the organization to have control over other firms within the industry. It further provides various recommendations that would enhance strategic management in Woolworth supermarket within the conclusion. Industry attractiveness There are various factors which attracts an entrepreneur to enter into a given industry. Industry attractiveness is therefore various factors within the general store industry that has made various investors to venture into retail business such as Woolworth (Parker et.al 2015). The nature of an industry may lead into formation of specific marketing strategies to ensure the survival of the firm within an industry. Woolworth as a business organization within an attractive industry concentrates on specific factors present in the industry for their growth, survival and profitability (Keith, 2015). Levels of competitions The rate of competition within the general store industry has resulted into Woolworth supermarket being in the news for a long time. The industry has got extensive market as it serves every individual within the country and other parts of the world as well. Due to stiff competition from other firms, Woolworth in the recent past developed price mechanism model where they beat their rivalries exploiting their competitive advantages where they use low prices and customer preferences to control the industry (Knights, Willmott, 2016). Woolworth use both innovative, value and pricing to scare away firms joining the industry making them struggle to gain strong foothold. Entry barriers Venturing into retail store business has got no major barriers compared to other sectors. There are no stiff regulations set by the regulatory bodies which allow many entrepreneurs to see opportunities in retail business sector. In order to contain the customers, market control and profitability, Woolworth applies various strategies to contain competition from various new ventures. The firm use various strategies such as price control mechanism as a competitive strategy to control other firms joining the industry. Resource based view Refurbishment and new stores Woolworths ability to create various stores as per the population growth. The company compared to other firms is able to refurbish more than eighty store yearly to maintain the foreseeable future. Compared to other 23 stores within the business the FY14 and the other 61 stores available within the FY15, the Woolworth stores are refurbished according the customer desires and local customer preferences (Knights Willmott, 2016). Woolworth is also able to develop between 20 to 30 stores annually which is an advantage since most of the rivalry firms are not able develop. Woolworth is therefore able to serve an extensive market compared to other rivalry firms. Online system The organization has developed new system of selling products online. Woolworth enjoys the presence of around 250 click and collect stores in various locations. Online pricing is convenient to the customers as many are able to get what they need. Through online pricing, the organization is able to enhance investments in various multi-channel customer experiences (Phillipov, 2016). Man power and performance Experienced manpower is another advantage that Woolworth enjoy over other rivalry firms. The company have the best marketing strategist who are able to formulate various strategies to control the industry (Keith, 2015). The organization has various personalities who are able to create different marketing models enabling the Woolworth to beat other firms within the industry. Woolworth over the recent past have been controlling the markets due to the competent directors who are capable of developing various appropriate marketing strategies to beat other firms in the same industry such as Cole supermarket. Competitive advantage Three year strategy Woolworth as a business organization has been at the top of other retail organization based on various advantages within and without the organization. In the recent past Woolworth marketing team developed new marketing strategy which has shown them improve on their sales (Knights Willmott, 2016). The company under the management of the new manager has outlined three year strategy which is one of their competitive advantage over other firms. The management of the organization decided to apply marketing strategies which are customer oriented. Price control Woolworth as an organization has been using their stability in the market to control other firms. The management of over the recent developed a strategy of fair pricing to control other firms like Cole from taking over the market. The application and value strategy by Woolworth is a competitive advantage over other firms which must charge fair prices in order to maintain production and supply (Keith, 2015). Woolworth as organization applies value and lowering of various products to maintain customers loyalty preventing them from moving to other firms like Cole. When a firms is stable and able to lower their prices, the customer loyalty is maintained enabling them to sell more of the products. Supplier power Woolworth over the past controls the supplier power which is a major competitive advantage ensuring its growth and profitability (Knights Willmott, 2016). The firm uses various resources have control of major suppliers who are mainly agricultural producers. Woolworth applies pricing and value mechanism to maintain the supplier loyalty. The company offer better prices for various farm products thus able to retain the supplier power. Conclusion The main objective of the paper according to the above analysis was to critically review the extent to which theoretical as well as various literature on the linkage between the type of strategy used by a firm, resources of the firm, core competencies and the competitive advantage. The paper was also aimed at providing various recommendations to the firm to ensure its survival and profitability (Ghoshal, 2015). It is therefore clear from the above discussion that core competencies, market advantage, industry attractiveness and resources determines the choice of strategy employed by a firm. It therefore recommended that the firm should devote various resources together with the core competencies to acquire a competitive advantage. From the above evaluation, a firm like Woolworth should use resources to create sources of suitable and sustainable competitive advantages (Ghoshal, 2015). Finally, Woolworth management team should come up with various mechanisms of acquiring several resourc es from other firms in order to develop sustainable sources of competitive advantage. References Ghoshal, S. (2015). Bad management theories are destroying good management practices. Academy of Management learning education, 4(1), 75-91. Keith, S. (2015). Coles, Woolworths and the local. Locale: The Australasian-Pacific Journal of Regional Food Studies, 2, 47-81. Knights, D., Willmott, H. (Eds.). (2016). Labour process theory. Springer. Parker, C., Carey, R., De Costa, J., Scrinis, G. (2015). The Hidden Hand of the Market: Who Regulates Animal Welfare Under a Labelling for Consumer Choice Approach?. Phillipov, M. (2016). Helping Australia Grow: supermarkets, television cooking shows, and the strategic manufacture of consumer trust. Agriculture and Human Values, 33(3), 587-596.

Saturday, November 30, 2019

Veitnam Essay Example For Students

Veitnam Essay The War in AmericaVietnam is a small Asian country, 9000 miles away from the United States. Yet America felt that its national interest were threatened strong enough to fight a war over there. Their fear was caused by the spread of communism at that time. The role of communism was extremely important in this conflict. The United States had to enter the war to stop the spread of communism in Asia since the North Vietnam were communist. If North Vietnam converted Vietnam into a communist country, it could become very powerful and go on to persuade other countries to become communist. The U.S. believed that Vietnam could become powerful, and it was willing to go through anything to stop that, including sending millions of US troops to Vietnam and watching them die live on TV, and this greatly effected the American culture and society. The Vietnam War changed the lives of many people. By the end of 1965, 184,314 troops were in Vietnam (Alterman 11). Within a year, the number had grown to 385,000(Alterman 11). Back in America, they were suffering as their sons died overseas. All this effected American society greatly. Moms were losing sons, sisters were losing brothers, and children were losing dads. The Vietnam War had a horrible outcome. More than 47,000 Americans were killed in action, 11,000 died of other causes, and 303,000 were wounded(Alterman 11). As more Americans continued to leave for Vietnam, the American people responded with disappointment and that caused the American society to lose faith in the government. At this time a series of protests took place across the nation. Students and professors began to organize teach-ins on the war at university all across America. This really showed how the war had effected America society, causing protests, and marches. We will write a custom essay on Veitnam specifically for you for only $16.38 $13.9/page Order now When President Johnson sent in the first combat troops, and ordered the bombing of North Vietnam in 1965, the antiwar movement in the US grew even larger. Many Americans felt cheated and betrayed by Johnson because they had considered him as a peace candidate in 1964(Thomas and Vistica 24 ). One of The first anti-war protest was the Washington, 20,000-person march( McMahon 303). Opposition to the war also caused students to resist the draft. They refused to be selected for the military because they thought the war was wrong. Many 19-year-old boys were dying. College students received deferments, or postponement of military services, because of their occupation. This drafting was unfair to the poor and working class, and minorities. Poor and working-class men were twice as likely to be drafted, and twice as likely to fight as the men from the middle class. As the number of men being drafted rose, more and more draft resistance groups formed in college campuses across the nation. Peopl e started to stand up for something that was wrong, and they werent about to lose their own lives for a war in which they thought they didnt have any right to be there in the first place. As US troops in Vietnam increased, the antiwar movement also grew, and the American society continued to fight and suffer as it got more involved. I think the middle class people in American society were effected the most, because it was usually them that had to mourn over the loss of their dad, brother, or son. In the spring of 1967, huge antiwar protests occurred in major cities such as New York City and San Francisco(Alterman 11 ). Every kind of person participated in this march, priests, business people, and mothers. Hundreds of men burned their draft cards in these protests. As the US got deeper into the war, American Society was once again greatly affected, because it was divided over the war. Hawks were people who supported the war in America, and wanted to win a military victory. Doves were people who opposed the war, and questioned the morality of the war(Alterman 11) . The rest of the American people were neither. They didnt support the war, but also were worried by the pro tests. American Society was divided into three groups of people, who had different beliefs, different morals, and different ideas. So as more protest were organized, people changed their beliefs and views. It was a very messy period in US History. It got even messier when at a peaceful protest at Kent State campus on May 4, 1970, 11 students were wounded, and four students were dead(Alterman 11). None of them were protesters. The National Guardsmen were responsible for the wounded and the four dead students. Many more violent protests followed the one at Kent State. The Vietnam War was one of the longest and most costly wars in the history of the United States. It changed the lives of many people. Every night American civilians were faced with the reality of a war they could not win on their television sets. The Vietnam War changed the course of the American history. The American policies on foreign affairs and domestic politics were greatly changed by this event. Some say it was a good war, and some say it was a bad war. It was a classic role of good guy versus bad, and communism versus freedom. The war effected everyone and everything around it. Was it worth all the lives and people that were lost? I dont think there is a correct answer to that. But I do know that war brings suffering, fear, and violence, and the Vietnam War is a good example of that. .u0c8207de53daed82c68300d047eab23f , .u0c8207de53daed82c68300d047eab23f .postImageUrl , .u0c8207de53daed82c68300d047eab23f .centered-text-area { min-height: 80px; position: relative; } .u0c8207de53daed82c68300d047eab23f , .u0c8207de53daed82c68300d047eab23f:hover , .u0c8207de53daed82c68300d047eab23f:visited , .u0c8207de53daed82c68300d047eab23f:active { border:0!important; } .u0c8207de53daed82c68300d047eab23f .clearfix:after { content: ""; display: table; clear: both; } .u0c8207de53daed82c68300d047eab23f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0c8207de53daed82c68300d047eab23f:active , .u0c8207de53daed82c68300d047eab23f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0c8207de53daed82c68300d047eab23f .centered-text-area { width: 100%; position: relative ; } .u0c8207de53daed82c68300d047eab23f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0c8207de53daed82c68300d047eab23f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0c8207de53daed82c68300d047eab23f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0c8207de53daed82c68300d047eab23f:hover .ctaButton { background-color: #34495E!important; } .u0c8207de53daed82c68300d047eab23f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0c8207de53daed82c68300d047eab23f .u0c8207de53daed82c68300d047eab23f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0c8207de53daed82c68300d047eab23f:after { content: ""; display: block; clear: both; } READ: Volunteering EssayWorks CitedAlterman, Eric. Remember the Maddox! Nation June. 1999: p11McMahon, Robert J. The Pentagons War. American History June 2000, Vol.29 Issue 2: p303Thomas, Evans; Vistica, Gregory L. Fallout from a Fiasco. Newsweek 08/28/92, Vol.123: p24

Tuesday, November 26, 2019

Free Essays on Personal Statement

To whom it may concern: It is my great pleasure to recommend Mr. Cai Yan to your graduate program. I believe that Mr. Cai is sufficiently prepared for his proposed study and he will make tremendous contributions to your program with his interests for network technology and his knowledge in this area. I have been acquainted with Mr. Cai since 2001 when Mr. Cai attended my class of Enterprise Network and System Integration. I was impressed by his strong interests for network science and wide knowledge in this field. In the class, Mr. Cai was one of the most active students who often had discussions with the visiting lecturers we invited. The topics they talked with the lecturers included diverse aspects in network area, such as network security, virtual private network (VPN) and special network protocols. As the final exam of this class, I asked students to submit a paper about what they learned from this course or other ways. Among about 60 students, Mr. Cai was distinguished by his paper about Max-Plus model of TCP protocols. His paper contained lots of theories in linear algebra and descriptions of TCP protocols’ behaviors. However, it was seldom for a first-year graduate student to have strong basics in both mathematics and network science. Due to Mr. Cai’s excell ent performance in the class and on homework, I finally gave him a very high score of 92 on 100-grade system, and he ranked as top 4 in 62-student class. Besides, I also ever took the chair of Mr. Cai’s defense committee in 2003, and as one of three evaluators for his discourse, I was responsible to score for his graduate work. Around the central topic of â€Å"Control Problems in IP network†, Mr. Cai extended his research into congestion control and modeling of TCP protocols as well as into discussion of the relationship between network transmission capacity and topology structure in the basis on a kind of Small World networks. Through his master discourse, it could ... Free Essays on Personal Statement Free Essays on Personal Statement To whom it may concern: It is my great pleasure to recommend Mr. Cai Yan to your graduate program. I believe that Mr. Cai is sufficiently prepared for his proposed study and he will make tremendous contributions to your program with his interests for network technology and his knowledge in this area. I have been acquainted with Mr. Cai since 2001 when Mr. Cai attended my class of Enterprise Network and System Integration. I was impressed by his strong interests for network science and wide knowledge in this field. In the class, Mr. Cai was one of the most active students who often had discussions with the visiting lecturers we invited. The topics they talked with the lecturers included diverse aspects in network area, such as network security, virtual private network (VPN) and special network protocols. As the final exam of this class, I asked students to submit a paper about what they learned from this course or other ways. Among about 60 students, Mr. Cai was distinguished by his paper about Max-Plus model of TCP protocols. His paper contained lots of theories in linear algebra and descriptions of TCP protocols’ behaviors. However, it was seldom for a first-year graduate student to have strong basics in both mathematics and network science. Due to Mr. Cai’s excell ent performance in the class and on homework, I finally gave him a very high score of 92 on 100-grade system, and he ranked as top 4 in 62-student class. Besides, I also ever took the chair of Mr. Cai’s defense committee in 2003, and as one of three evaluators for his discourse, I was responsible to score for his graduate work. Around the central topic of â€Å"Control Problems in IP network†, Mr. Cai extended his research into congestion control and modeling of TCP protocols as well as into discussion of the relationship between network transmission capacity and topology structure in the basis on a kind of Small World networks. Through his master discourse, it could ...

Friday, November 22, 2019

History of Tin Cans and Can Openers

History of Tin Cans and Can Openers British merchant Peter Durand made an impact on food preservation with his 1810 patenting of the tin can. In 1813, John Hall and Bryan Dorkin opened the first commercial canning factory in England. In 1846, Henry Evans invented  a machine that could manufacture tin cans at a rate of 60 per hour- a significant increase over the previous rate of only six per hour. First Patented Can Opener The first tin cans were so thick they had to be hammered open. As cans became thinner, it became possible to invent dedicated can openers. In 1858, Ezra Warner of Waterbury, Connecticut patented the first can opener. The U.S. military used it during the Civil War. In 1866, J. Osterhoudt patented the tin can with a key opener that you can find on sardine cans. William Lyman: Classic Can Opener The inventor of the familiar household can opener was William Lyman, who patented a very easy to use can opener in 1870. The invention  included a wheel that rolls and cuts around the rim of a can, a design we are familiar with today. The Star Can Company of San Francisco improved William Lymans can opener in 1925 by adding a serrated edge to the wheel. An electric version of the same type of can opener was first sold in December of 1931. Beer in a Can On January 24, 1935, the first canned beer, Krueger Cream Ale, was sold by the Kruger Brewing Company of Richmond, Virginia. Pop-Top Can In 1959, Ermal Fraze invented the pop-top can (or easy-open can) in Kettering, Ohio. Aerosol Spray Cans The concept of the aerosol spray can  originated as early as 1790 when self-pressurized carbonated beverages were introduced in France.

Wednesday, November 20, 2019

The Most Favoured Colour Used in Food Packaging Design Essay

The Most Favoured Colour Used in Food Packaging Design - Essay Example After a literature review, primary data was collected through surveys. Data was collected on how humans associate colors with emotions and then certain packaged products were displayed to catch their immediate responses. The study revealed that while most associated red with a positive emotion when it came to buying the actual product, the product attributes bear significance on the packaging. This was also found in the case of Heinz ketchup and McDonalds – their sales were not adversely impacted when they changed their color from red to green. Culture and global trends also influence the purchase decision. For instance, since the trend today is for a greener environment, Coke, while still maintaining its red logo, has changed its packaging to a more eco-friendly material. The study concludes that red is not the most favored color in food packaging. However, the study has its own limitations which have been highlighted and areas for further studies have been recommended. Most products require good packaging. Packaging not only can protect the product from damage but can also promote sales. Sales occur through visual perception and this is where the color of the packaging plays an important role in consumer expectations. The color associations and conceptions exist in the memory and affect how people make choices. This is particularly relevant in the context of the supermarkets where consumers are constrained for time. However, market research indicates that 90% of consumer purchases are the result of a deliberate search and only 10% of purchases are made on impulse. And of those planned purchases, 60% of the decision to buy involves color (Rodemann 1999, p170).  

Tuesday, November 19, 2019

Mandatory Written Assignment Essay Example | Topics and Well Written Essays - 1250 words

Mandatory Written Assignment - Essay Example It was because of this reason that Ku Klux Klan was formed as a racist terrorist organization and its main aim was to drive black people out of politics. This group re-emerged in 1960s and fought against the Civil Rights Movements in the South. Ku Klux Klan traces its roots in 1866 when a group of six soldiers who had participated in the confederation war came together and formed a social club. They used to call themselves â€Å"kuklos† which is a name borrowed from their Greek college. Later on they changed the name to become "Ku Klux Klan." The members of this group developed a habit of walking in the night disguised in masks and robes. It did not take long before they transformed themselves into a political movement and started controlling former black slaves that had just been freed following the civil war. The members of this group did not want anything to do with black and so did everything to ensure that the black community does not gain good jobs or political freedom. For example, in 1869 this group terrorized black voters and rebelled against the Republican governments in the South. This group became very powerful as it had members from the White community who were highly respected1. Activities of KKK seemed to be supported by some of the court ruling of the Supreme Court. Republicans government did all they could possibly do to pass laws to stop this organizations from going on with their activities. Unfortunately, Supreme Court made a ruling in 1883 stopping the Congress from trying to make racial discrimination an illegal activity. The ruling said that the Congress lacked the authority to bring to an end or illegalize discriminative activities done by individuals or organizations. This ruling discouraged the national government from carrying on with its efforts of protecting the people from the black community. In general, the Klan community was highly respected and celebrated by the whites who saw

Saturday, November 16, 2019

Pizza Hut Report Correction1 Essay Example for Free

Pizza Hut Report Correction1 Essay Pizza Hut, Inc. is the largest pizza restaurant in the world in terms of both the number of outlets and the percentage of market share it holds. On June 15th, 1958, two brothers Dan and Frank Carney opened the first Pizza Hut restaurant in Wichita, Kansas. A friend suggested to them that they should open a pizza palor, the brothers agreed that the idea could prove successful. The Carney brothers borrowed $600 from their mother to start the business with friend John Bender. Renting a small building in downtown Wichita and purchasing second hand equipment to make pizzaz, the Carneys and Bender opened the first Pizza Hut restaurant. On the opening night of the restaurant, they gave pizza away to encourage community interest. Pizza Hut, Inc. oversees more than 11,000 pizza restaurants and delivery outlets in 90 countries, for example, Trinidad and Tobago, worldwide. A Pizza Hut restaurant is characterized by a particular freestanding design with a prominent red roof. The restaurants are full-service, eat- in/carryout with about 60-90 seatings, open from 11 a. m. to midnight. Pizza Hut delivers pizzas, pasta and wings. They were not only the first to provide America with Pan Pizza, but they were also the first ever online purchase. SID: 1517851/1 Mission Statement Pizza Hut, Inc. mission statement is: We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, â€Å"I’ll be back! † Another part of Pizza Hut, Inc. mission statement is: We are accountable for profitability in everything we do, providing our shareholders with value growth. Pizza Hut core values goes by the acronym P. E. A. R. L. S PASSION for excellence in doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others and have fun doing it LISTEN and more importantly, respond to the voice of the customer. SID: 1517851/1 Financial Summary SID: 1517851/1 Marketing Mix 7 P’s Product ? Pizza Hut only sells pizzas but deals in a variety of other products such as appetizers, beverages, desserts, pastas ?Pizza Hut mainly sells four types of pizzas with three sizes, namely small, regular and large. Those are Pan pizzas, Sausage crust pizzas, stuffed crust pizzas, thin crust pizzas. Price ? Pizza Hut follows a high/low pricing (â€Å"Price Skimming†) strategy. Thing high/low strategy has several advantages for Pizza Hut such as: ?Use to create excitement SID: 1517851/1? Set high price initially to send a signal that its products are best in quality and service offered in excellent. ?In competition either from pizza players or from substitutes, Pizza Hut has also reduced price by maintaining the same level of customer service and quality. Promotion ? Media advertising ?Sales promotion ?Special events and experiences ?Public relations ?Coupons ?Discount Process ? The customers are invited to check the ingredients used. ? Delivery on time or free next time ?Take away refined carryout procedures to provide faster, more efficient service rapidly expanded the delivery operations throughout the country implementing combination operations Place ? Pizza Hut’s first method of distribution is delivery. ?Offers dine-in ?Online ordering ?Largest competitive advantages is the restaurant style facility SID: 1517851/1 People ? Pizza Hut have a standard uniform for their employees ?Employees are well trained ?They maintain the customer and employee relationship in good manner. Deliver consistent standards of hospitality. ?They always appear well groomed Physical Evidence ? Pizza Hut focuses on neat and clean environment ?The staff believes that they are providing the superior quality to their every customer ? They have a pleasing environment ?Nice interior decorations which looks rich SID: 1517851/1 Marketing Mix Summary Pizza Hut, Inc. mainly sells Pan pizzas, stuffed crust pizzas, sausage crust pizza, thin crust pizzas. They follow a â€Å"high/low pricing† strategy as far as its new product are concerned where it fixes the price higher than its competitors and then gradually lowers the price below the competitor’s prices. Pizza Hut offers dine-in and also delivery, their employees are well trained and well groomed. The food manufacturing process at the restaurant is completely transparent. Pizza Hut focuses on neat and clean environment. They promote their business through advertising, human relations et chetera. SID: 1517851/1 Market Analysis Suppliers – Some of Pizza Hut’s suppliers in Trinidad are Arawak, Flour Mills, Coca- Cola, SOLO and Blue Waters. Public – The bank, employees, media governments and T. V has a big impact on the company due to the storing of their money, getting workers to get the job done and advertising. Intermedians – There are no intermedians for this company. Customers – Competitors – Pizza Hut’s competitors in Trinidad are Dominos, Marios, Pizza Boys, Joe’s Pizza and Papa John’s. The market share in the pizza business is very high due to the amount of brand name pizzas, therefore if you want to go into the pizza business, I suggest you go under one of the brand name companies. SID: 1517851/1 PESTLE Political – Political issues may affect the business in different ways. There are political factors in Trinidad affecting Pizza Hut due to competition. Factors such as laws on business employment, taxation and pollution apply on the organization which it has to follow regarding the rules. Environmental There are no laws that are really affecting the company environmental wise, However, the company must contribute to the community in some way. Socio-Cultural – Every country has cultural norms, values, beliefs and religion which can affect the organization. Technology – Today’s techonology is improving. Due to new technology the company is able to bake and heat products faster which provides efficient service. There are also new ways of marketing for instance, internet; telemarketing and the organization can advertise their products with much more faster pace. Management Information System helps in collecting customer data, daily transactions and forecasting. Legal – Due to daily operations, the laws are not affecting this business in any way. Economic – Once the country’s GDP (Gross Domestic Product) is high, this will be a great signal for the business as the per capita income of the people will be increased SID: 1517851/1 and they will spend more money. In Trinidad and Tobago the GDP is high which is a great signal for this organization. Reference List SID: 1517851/1 https://order. pizzahut. com/home? http://www. slideshare. net/deepankarverma73/pizza-hutreport related=1 SID: 1517851/1 SID: 1517851/1 Module Title: Marketing Essentials Module Code: Due Date: Thursday 16th, April 2015 Word Count: 1000.